Hi, I'm Chitrangada

AI-NativeGrowth MarketingSpecialist

Paid MediaCustomer AcquisitionFunnel OptimizationCROMarketing AnalyticsSEO

3+ years across B2B and D2C. I built the acquisition engine at an early-stage B2B sustainability firm, measure everything in GA4, Tag Manager and Looker Studio, and use AI across creative, reporting and AEO/GEO.

today at the desk
  1. Plan
  2. Create
  3. Automate
  4. Optimise
  5. Repeat
View my work Download CV LinkedIn
Illustrated portrait of Chitrangada Mishra at her desk with a laptop, books labelled Marketing, AI Tools and Strategy, and a notebook checklist reading Plan, Create, Automate, Optimise, Repeat
3.2×ROAS on Google Ads SearchPYHeavyee
~22%lower cost per lead across Google & MetaPYHeavyee
+35%marketing-qualified leadsPYHeavyee
+40%organic search visibility, YoYPYHeavyee
+28%lead-to-customer conversionPYHeavyee
30+ hrssaved per month with AI workflowsPYHeavyee
30–35%fewer campaign reporting errorsPYHeavyee
+35%social engagementPYHeavyee
+22%social-driven organic traffic in 6 monthsSkinthirst

Proof of Work

Professional work first, then the volunteer, pro bono and self-initiated builds — each labelled for exactly what it is.

PYHeavyee Energy and Building Solutions LLP case-study headline: From ad hoc activity to a full-stack growth engine
Professional case study

Building a Full-Stack Digital Marketing Engine

PYHeavyee Energy & Building Solutions LLP B2B Sustainability, Udaipur, India Case study period: Dec 2023 – Apr 2026

Most marketers inherit a system. I built one.

I built the marketing function for an early-stage B2B firm and grew the in-house team, replacing ad hoc activity with a structured, measurable full-funnel growth programme across SEO, paid media, CRM and content.

Read the full case study
Phase 1

Foundation

Months 1–4

  • SEO audit and keyword clustering
  • GA4, Google Tag Manager, Search Console
  • HubSpot CRM set-up
  • Google Ads and Meta Ads launch
  • Audience research and conversion tracking
Phase 2

Activation

Months 5–12

  • Behaviour-triggered email drips
  • New-lead and post-inquiry nurture
  • Google and Meta A/B testing
  • Multi-channel content calendar
  • ChatGPT, Gemini and Midjourney in production — 30+ hours/month saved
Phase 3

Optimization

Months 13–30

  • Targeting refined on CPL and ROAS
  • Underperforming ad sets removed
  • CRM automation
  • GA4/HubSpot-informed content decisions
  • QA framework for every campaign

Results

+40%organic search visibility
3.2×ROAS on Google Ads Search
+28%lead-to-customer conversion
+35%audience engagement
30+ hrssaved every month
20+campaigns delivered on time
30–35%fewer reporting and communication errors
0missed deadlines

Client project work

Umaid Bhawan Palace, JodhpurHeritage hospitality solar PV project, approx. 150–200 kWp. Project communications, vendor briefing, DISCOM liaison and client reporting.
Progressive Marble & GraniteIndustrial captive solar proposal, approx. 75–100 kWp. Commercial proposal, three-scenario financial modelling and client presentation.

Tools in the stack

Google AdsMeta AdsHubSpotMailchimpSalesforceGA4Data StudioSearch ConsoleGoogle Tag ManagerSurfer SEOChatGPTGeminiClaudeMidjourneyCanvaAdobe ExpressHootsuiteNotionTrello
“The biggest lever was not a single campaign — it was the infrastructure built before running any campaigns. QA frameworks, segmented CRM workflows, and a consistent content calendar created a compounding effect: each month built on the last.”
Professional / client work
Skinthirst case-study hero: Building a premium D2C skincare content system through ingredient-led storytelling

Skinthirst

D2C skincare · Digital Marketing Consultant (freelance), remote

Feb 2023 – Nov 2023

Built and ran a content and SEO strategy on keyword-optimised captions and hashtag strategy, and brought ChatGPT and Midjourney into creative ideation and testing.

+22%social-driven organic traffic within 6 months
~40%less time to publish with ChatGPT + Midjourney
Challenge›Audit›Strategy›Creative system›Moodboard›AI workflow›Results
ChatGPTMidjourneyCanvaAdobe ExpressHootsuiteInstagram Analytics
Open the Skinthirst case study
Volunteer / freelance project
Rajvastra project intro: a small, locally grown Rajasthan heritage brand built around handcrafted Bandhani textiles from artisans across Kutch, Sikar and Jodhpur

Rajvastra

“Rooted in Rajasthan. Woven for Today.”

Jan 2025 – Mar 2025

Landing page strategy, brand narrative, and an Instagram and newsletter acquisition framework for a small, locally grown Rajasthan heritage brand of handcrafted Bandhani textiles, working with 120+ artisans — cinematic storytelling, collections, craft process and community, built mobile-first.

View Rajvastra
Brand identity & digital build
ASTROVASTU showcase hero: Brand and Digital Build, building a cohesive identity and digital presence for a modern traditional-practice consultancy

ASTROVASTU

Brand identity + digital presence

A cohesive identity and digital presence for a modern traditional-practice consultancy in astrology and Vastu, carried from logo through bilingual print collateral and a professional profile to a live landing page.

Identity›Collateral›Profile›Digital›Communication
See the brand showcase Visit the live site

What I built

Logo & brand identity
English business card
Hindi business card
Professional biodata / profile
Landing page / website
Supporting infographic
Volunteer / pro bono strategic marketing

UNLEASH

Early-stage D2C Ayurvedic drink concept · Jan 2026 – Mar 2026

Launch positioning, a 90-day go-to-market plan and a 5-email nurture funnel from quiz sign-up to first purchase, plus target audience, content engine, AI workflow and creative direction.

Tease›Reveal›Amplify›Engage›Loyalty

Any figures in this plan are planning or benchmark targets, not client results.

View the UNLEASH study
UNLEASH hero: 90-Day Product Launch and Growth Strategy, building the launch system for a new-age Ayurvedic performance drink designed for Gen Z India
Independent AI brand-building experiment · concept brand

Yatrik

A speculative exercise, built from zero: can I build a believable travel brand with nothing but an idea? Yatrik is not a real client or company.

“AI was the production engine. The direction was mine.”

Yatrik concept site hero: Travel, Trek, Discover. Building a travel brand from zero.
Idea›Positioning›Identity›Brand system›Offers›Campaigns›Digital experience
Explore Yatrik
Spec brand · built from scratch in a day

JĀGAR

“Awaken every day.”

A single-origin Indian coffee brand, region by region: positioning, identity, six regional packs, ad creative, short films, a pitch deck and a live website, all built in one day.

Visit the website

Concept brand, not a real company.

How I Work

There isn't one marketing formula I use for everything. The framework changes with the problem.

Key frameworks I use

STP
  • Segmentation
  • Targeting
  • Positioning
PAS
  • Problem
  • Agitate
  • Solution
AIDA
  • Attention
  • Interest
  • Desire
  • Action
Funnel & lifecycle
  • Awareness · Acquisition
  • Conversion · Retention
Test → Learn → OptimiseIterate with data, creative and user behaviour.

My approach

  1. ResearchUnderstand the problem
  2. StrategyPlan the route
  3. BuildContent, campaigns, systems
  4. LaunchShip it to real users
  5. MeasureAnalyse and report
  6. OptimiseScale what works

I choose the approach based on the objective, audience, channel and stage of the funnel — not because one framework fits everything.

My process adapts to the problem. The framework changes; the discipline doesn't.

Tools I Use

The tools that power my work — with real projects and evidence.

Research & StrategyChatGPT, Claude, Gemini, Perplexity, NotebookLM, Notion, Google AI Studio
Paid Media & AcquisitionGoogle Ads, Meta Ads, LinkedIn Ads
Analytics & MeasurementGA4, Google Tag Manager, Looker Studio, Search Console, UTM tracking
CRM & LifecycleHubSpot, Klaviyo, Mailchimp
Automation & ProductivityZapier, Make, n8n, Trello, Apify
SEO & ContentSearch Console, WordPress, Surfer SEO, Canva
Creative & DesignCanva, Adobe Creative Suite, Figma, Midjourney, Google Flow
AI / Website BuildersLovable, Bolt, Base44, Google AI Studio
Growth & PerformanceA/B testing, CRO, AEO/GEO tracking

Creative Lab

A playground for testing ideas, AI workflows, visual storytelling and new marketing formats.

self-initiated & experimental

AI Advertising

Concepted, art-directed and produced short ad films, each medium matched to the product's message.

  • 35 short ad films
  • 30 visual styles, from embroidery and stained glass to pixel art and 90s anime
  • 5 spec concepts for real brands (unaffiliated)
View the ads

Miniature Worlds

AI-assisted miniature-world product films — spec work for premium consumer brands, unaffiliated with the brands depicted.

  • Concept: ChatGPT, Claude
  • Visual direction: Gemini
  • Video generation: Google Flow
Explore the worlds

AI-Assisted Games

AI-assisted creative and game experiments — play-tested ideas built with AI tools, shared as experimentation rather than game-development work.

Play and explore

Product Hunt launches

Built it. Shipped it. Put it out in the world.

AI SEO Cluster BuilderAI SEO tool, launched on Product Hunt.See it on Product Hunt ↗ AI Answer Visibility SnapshotAI visibility tool, launched on Product Hunt.See it on Product Hunt ↗ AI Crawler Readiness CheckerAI crawler tool, launched on Product Hunt.See it on Product Hunt ↗

Analytics & dashboard builds

Personal dashboard and system-design experiments exploring how information can be structured into useful interfaces.

FinOS — Personal Finance OSA decision workspace that joins a daily expense tracker with planning modules for salary, emergency fund, SIPs, insurance and tax.
Home Setup StudioPlan, budget, complete: room-by-room item lists with budgets, progress, a shopping summary and a wishlist.
Evergreen — Personal Learning DashboardRoadmaps, courses, notes, revision, goals and analytics in one place, saved locally.
Personal builds, shown as screenshots — not client work.

Digital products

Selected examples of frameworks, guides and creative publishing built from concept to finished digital product.

Cover: The Marketing Frameworks Field GuideCover: The Marketing Frameworks Workbook
Marketing Frameworks

A field guide to ten strategic frameworks plus a companion workbook of ten worksheets — from STP and AIDA to CLV, RFM, growth loops and a one-page GTM plan.

Cover: Customer Research and Customer Experience Frameworks field guideCover: Customer Research and Experience workbook
Customer Research & Experience Frameworks

A practical field guide to understanding customers, jobs, experiences and value across ten frameworks, with a workbook of worksheets, canvases and evidence logs.

Cover: Stress Reliever for Adults, a premium mandala colouring book
Stress Reliever for Adults

A mandala colouring book of 20 intricately detailed designs, made for relaxation, mindfulness and creative expression.

Cover: Magical Shape Mandalas for Kids, ages 4 to 10
Magical Shape Mandalas for Kids

Geometric colouring adventures for ages 4–10, organised by shape: triangles, diamonds, hexagons, pentagons, circles and squares.

More digital products
Cover: Business Strategy and Business Model Frameworks field guide
Business Strategy & Business Model Frameworks

A practical field guide to business models, competitive advantage, growth and strategic choice, with a workbook for applying ten frameworks.

Cover: Mobility and Recovery Visual Guide
At-Home Mobility & Recovery Guide

A 45-page visual guide: morning mobility, cool-downs, desk-day routines, a recovery checklist and a 4-week tracker, written as educational content with a clear disclaimer.

More digital products can be built on demand.

Certifications & Continuous Learning

Structured learning. Real application. Always evolving.

2023 – 2024

Core marketing foundations

  • Google Ads · Google Analytics 4
  • HubSpot: Digital Marketing, Inbound, Email Marketing
  • Canva Essentials · Advanced SEO
2025

AI, analytics & strategy

  • McKinsey Forward Program
  • Google AI Prompt Engineering for Business
  • Intel AI for All · Dubai Future Foundation 1 Million Prompters
  • Canva Visual Suite Studio
2026

Specialisation & advanced skills

  • Klaviyo Practitioner · Anthropic Academy AI Fluency
  • Udemy: CRO, Voice of the Customer, Online Psychology & Persuasion, SQL for Marketing Analytics
  • Canva Work Smarter with AI

Education & journey

  1. B.Tech, Civil EngineeringJaipur National University, Jaipur, India
  2. 2017 – 2023Competitive exams
    • Six years of self-directed preparation for one of India's most competitive examinations
    • Mastered a vast multi-disciplinary syllabus: history, polity, economy, geography, ethics and current affairs
    • Turned dense reports, policy papers and daily news into structured, decision-ready notes
    • Wrote timed, structured answers — argument, evidence, conclusion — under real pressure
    • Built my own study systems, schedules and revision cycles, and ran them for years
  3. 2023Transitioned into digital marketing
    • Feb 2023: freelance digital marketing for Skinthirst — +22% social-driven organic traffic in 6 months
    • Dec 2023: joined PYHeavyee and built the marketing function across SEO, paid media, CRM and content
  4. 2025 – presentExpanded into AI-assisted marketing & automation
    • 7 documented automation case studies in Zapier, Make, Trello and Klaviyo
    • 23 live AI marketing tools shipped, three launched on Product Hunt
    • AI built into daily operations — 30+ hours a month saved at PYHeavyee

Civil engineering taught me systems. Marketing taught me people. AI showed me what happens when the two start working together.

Why Me

The short version. Open the animation for the full story.

  1. I have done the hardest version of this job
  2. I speak two completely different marketing languages
  3. My AI integration is operational, not theoretical
  4. The credential stack is strong for this level
  5. I build for scale, not for the moment

Have a growth problem worth solving?

Open to remote roles with international teams (UK, EU, Middle East and APAC working hours), and to projects where strategy, creativity and technology meet.

Let's connect Download CV LinkedIn Email